by Rod D. Martin
December 21, 2016

Florida Baptist Witness
In the perfectly delightful A Charlie Brown Christmas, perhaps the most Christian 25 minutes of television ever (and not only because of Linus’s wonderful presentation of Luke chapter 2), everyone’s favorite Round Headed Kid unendingly decries the “commercialism” of Christmas.

And this is one of oh so many reasons Charlie Brown is rightly called a blockhead.

Commercialism is not, of course, the “real meaning of Christmas.” But the fact that Linus has to tell Charlie Brown what that true meaning is tells the rest of the story. Most people complaining about Christmas’s commercialism don’t know anything about Christmas’s “true meaning” either: they’re just complaining, as they always do, about nearly everything.

And complaining is the exact opposite of Christmas’s true meaning. Christmas is about grace. And grace, once received, is about gratitude.

As I’ve written before, Christmas is an absolutely singular holiday: there is nothing else like it. Independence Day is nice, but there is no “Fourth of July Season.” Ditto Halloween or St. Patrick’s Day. Christmas dominates an entire portion of the year. Secularists relentlessly attempt to redefine it into “the holiday season,” lumping it together with Thanksgiving and Hanukkah and the New Year so as to drain the meaning from all of them; but this is a relentless failure.

How much so? Sherri and I spent Christmas three years ago in Communist Beijing. We could not walk three feet without tripping over and practically being impaled upon a Christmas tree, strangled in garland, blinded by Rudolph. There were even Christmas trees at the Great Wall (and not even Communists called them “holiday trees”).

Beijing Christmas Tree

Christmas is unique. It is the most explicitly religious of holidays, celebrated around the world by countless millions who don’t even believe in Christ. In a very real sense, the whole calendar revolves around our Savior and His day.

But how they celebrate it is even more remarkable. Everywhere and always, Christmas is selfless. And our observance, one of the most visible attributes of our culture and our influence upon the world, centers upon precisely that selflessness.

After all, doesn’t the complaint against Christmas center upon the accusation that we are piling up things for ourselves? But who ever buys a Christmas present for himself?

Our culture’s celebration of Christmas – like that of the Wise Men – entails working long hours entirely for other people’s gain. It focuses even unbelievers upon “doing unto others as you would have them do unto you.” It emphasizes the goodness in out-giving others, frequently anonymously, not for any gain to self but for their pure benefit and joy.

What’s more, it particularly highlights “the least of these”: children certainly, and in an age when the very young are routinely discarded once born or murdered even before that; but also on the jobless, the homeless, the shut-ins, the widows, all of those whom society might normally ignore.

Christmas – even in its most secular interpretation – focuses hearts and minds upon Christian virtue, Christian action, Christlikeness.

The so-called “commercialism” Charlie Brown laments serves only to promote that.

A Charlie Brown Christmas

In focusing ire on the merchants and advertisers we make the tail to wag the dog. Every ad reminds us of Christmas; every one reminds us to give, not keep, not take. Every ad promotes the idea that others are more important than me, that my money and my work is better spent – voluntarily, and with a pure heart – to make the world a little better, whether to produce delight in a child or a meal in a shelter.

Not only that, each product suggested is an opportunity for me to refine my giving, so that my wife gets the dress she wants and not the vacuum cleaner I oafishly think she needs. What is decried as commercialism is actually a great service: first, promoting Christian thought and action, and second, helping me to actually serve in an effective, thoughtful way.

Some who accept my assessment of their effect will still question the advertisers’ motives. But a system that encourages right action even from impure hearts is an incredible achievement, a brilliant advance upon the savage selfishness of most of human history.

And even more to the point, is Charlie Brown’s complaint itself not uncharitable, even un-Christian? Is it not covetous in its essence, to envy and look askance at someone for providing that very thing which you seek? And when a parent buys a toy, or a church member gives a meal, isn’t the checker or the store manager very likely the next person on your pew? Are they evil for making a living? Indeed, are they not enabling everyone else’s good works?

And therein we discover the Satanic lie at the heart of this never-ending attack on the “commercialization” of Christmas. It is a giant guilt trip, an assault on the giving (which requires purchasing), on the volunteering (promoted by the ads), on the legitimacy of the honest and decent work of the sellers, but above all, on the relentless focus given to Christ’s birth by even the godless all over our world.

Satan would enjoy nothing so much as the diminishing of Christmas and all the hoopla around it, because with that diminishment would come a hardening of hearts, a subtraction of hope, and millions if not billions fewer opportunities every year to tell and to hear “the old, old story.” It is, after all, still Christmas they are celebrating, and one cannot be touched by Christmas without having to confront, in small ways or large, Christ Himself.

The “commercialization” of Jesus’s birthday is in reality a giant ad campaign for Christ, for the Gospel, paid for without a cent of tithe money or offerings. We should not lament or look down upon it. We should be grateful, to our Father Who turns the hearts of kings, and orders all things to the glory of His Son.

Merry Christmas.

This article was originally published as part of my “Beyond the Church Door” series in the Florida Baptist Witness.