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by Newt Gingrich
September 10, 2018
For Republicans to win in the upcoming midterm elections, they must understand – and make clear to the American people – that November represents a big choice election, wherein voters will decide between two competing alternative universes.
If Republicans maintain – or even grow – their majorities in the House and the Senate, America will be operating in a grassroots rebellion-conservative-Republican universe after November. That will mean President Trump’s agenda will continue (and possibly accelerate). More conservative judges will join the federal bench. Our taxes and unemployment figures will remain low, while our jobs numbers, wages, and economic growth will continue to increase. Finally, our borders will be secure, our military will be strong, and our nation will prosper through free, fair, and reciprocal trade practices.
If Democrats are able to take the House and gain seats in the Senate, we will be in the media-Left-Democratic Party universe. They will oppose every Trump-Republican plan that is proposed (and likely try to impeach the President at the first frivolous opportunity). Every day will be dominated by scandals and defined by identity politics. Nominated judges will sit in limbo as the federal caseload builds – delaying justice and fair trials for many. They will raise our taxes and reverse the economic gains of the Trump Administration – causing unemployment to rise and our economy to stagnate.
I describe this concept in-depth in a political strategy paper I wrote called The Republican Choice for 2018: Win or Lose. I wrote this paper because I truly believe every Republican candidate, campaign manager, consultant, and political committee member must understand and communicate the stakes of this election. As I explain in the paper:
“A big choice alternative universe campaign requires thinking, planning, and training to make the transition from ‘politics as usual’ to ‘politics as history.’ It is also the only path that will keep a Republican majority in the House.“The current pattern is a war of district-by-district attrition. The consultants and professionals believe Republicans can outspend Democrats one district at a time and use traditional attack tactics to overcome them even in an unfavorable environment. This explains the number of Nancy Pelosi attack ads and the relatively few big picture, big choice ads. It also explains the constant search for personal weaknesses (DUIs, past business deals, etc.). However, in a potential wave election, this kind of district-by-district effort simply gets drowned by the national messages (see 1974, 1980, 1994, 2006, and 2010 for examples).
“Republicans must move from district-by-district attrition to a national message – and do something unexpected. Republicans need a national brand campaign, so Americans actually hear that there are more jobs than unemployed, we have the lowest level of African-American unemployment recorded, the average American family will have $2,000 more in their budgets, retirement savings have increased, wages have gone up, etc.
“In order to define a big choice, we must ensure that people believe the choice we are defining is real. Right now, there is a lack of belief in many of the accomplishments that have been made.
“We need to be defining the value proposition of the Republican Party to the electorate, so we can break from patterns of the past and propose a compelling future.”
President Trump has already intuited that this is a big choice election, and he has begun using language that defines the two universes from which voters will have to choose.
You saw several examples of this while President Trump was campaigning in Montana last week for Republican Senate candidate Matt Rosendale, who is seeking to take Democrat Jon Tester’s seat.
Most pointedly, the President defined the immigration fight in clear, big choice terms.
“This election is a choice between Democrats who want to abolish ICE, and Republicans, who want to abolish MS-13. It is very simple.”
President Trump – and every Republican – should continue thinking in these big choice alternative universe terms.
If they do not, the Left and the elite media could get the “blue wave” for which they have been fighting.
— President Trump Defines the Big Choice for 2018 originally appeared at Fox News and Gingrich Productions.
Rod is one of our nation’s leading minds. He’s smart, original, and very committed—a combination that one rarely finds.
Rod Martin and [former Howard Dean campaign manager] Joe Trippi are America’s two foremost experts on online politics.
Rod Martin is a Reaganite-Thatcherite conservative…[and] a man who has spent much of his life ministering to and working for the benefit of others. I know Rod as an advocate for freedom, a leader who understands the real changes we need in Washington, and who has the drive and ability to make those changes happen.
Rod Martin is the kind of dynamic leader who has the knowledge, ability and experience to lead us successfully into the 21st Century. His vision for America is compelling.
Rod Martin literally wrote the book on excellence. Humble yet brilliant, a man of love and compassion, with penetrating clarity he illuminates the world around us, and we are both stirred and enlightened.
Rod Martin is a born leader and an outstanding political mind. Anyone who takes him on is going to have a serious fight on their hands.
Rod Martin is a man of uncommon vision and character. Ever since I first worked alongside Rod in the early days of PayPal, I’ve been struck by his powerful vision for the future. Rod understands the intersection of technology, politics and culture in a way that few others do.
Rod Martin wears with uncommon grace an uncanny ability to link his vigorous faith to the practical challenges of both the business world and the political arena. Yet the respect he shows for others carries a warmth and modesty that are both too rare among those who are strong advocates of feisty positions.
America badly needs more leaders who really get the future. We need more Rod Martins.
Rod Martin is a modern day philosopher-statesman. He is a capitalist intellectual, a conservative iconoclast, a gentle adversary and a kind prophet. He inspires us towards a fresh national vision built upon the original founding principles.
Rod Martin is not only effective and efficient, but he is also perceptive, wise and gracious. He gets things done. He is a great friend and a great ally.
Rod is one of the sharpest, most gracious men I know, and one of the most gifted political thinkers today. His ability to analyze issues and communicate thoughtful insights on them have earned him the respect of people across the political spectrum.
I am proud to have been Rod Martin’s friend for a quarter century, and I can tell you that he is one of the finest men and most outstanding leaders in our church and in our country today. He has a knack for turning everything he touches to success.
Rod Martin is a cornucopian entrepreneur and eutropic thinker whose influence radiates through an array of companies, institutions, movements and churches. A renaissance American, he is also a prolific friend of freedom and faith around the globe.
If Rod Martin represents the next generation of leaders, America has nothing to worry about.
A leader and a servant, in public life and in private, Rod Martin strides at the top of his profession, and has nowhere to go but up. He is in the truest sense of the word ‘outstanding’.
Rod Martin is undoubtedly one of the most accomplished thought leaders today. He is a wonderful mentor, a humble role model, and a deep inspiration for the next generation of scientific innovators and entrepreneurs.
Rod’s achievements pale beside his character and his brilliance. He sees what others can’t. He leads when others won’t.
Rod Martin is one of America’s finest young minds.
